Unintended Consequences of Consumer Research 1 Running Head: Unintended Consequences of Consumer Research Marketing by Mistake: The Unintended Consequences of Consumer Research
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Consumer Perception of Unethical Marketing Behavior and its Consequences: Identifying the Role of Idealism and Egoism
Background: The unethical behavior of companies often leads to public outrage, which in turn causes a change in consumer behavior, like a consumer boycott. The purpose of this research is to develop and test a model that focuses on consumer perception of the company's immoral behaviors and its consequences. Method: This research is an applied study and in terms of data collection, it is a descr...
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